Today men and women are bombarded with Media at schools, collages, and work places advertizements spots. which goes into the mind of a person; religious teachings, pep talks, chit chat, complaints, celebrations, dances, arts, paintings are some other forms of communication which goes into human brain. There is only input to human brain and there is hardly any time for us to refrain and see what is to be assimilated and discarded. Human person is unconsciously brain washed about his way of life. It seems that an ordinary person is absolutely bewildered about his choice of forms of communicative materials that he suppose to take. He is totally confused about what movie to watch or which shirt to buy, which car to select leave out the essentials which he or she suppose to decide for life. In my view all this is happening because of the flood of information which is sweeping human person off his feet.
Every company these days is coming with its own strategy to lure people into buying their products and it has almost become like enticing a child into buying a product. A person is tickled, enticed and manipulated into buying their products. Each brand has its own business tactics to bring people to buy things which are not necessary even for them. Not to exaggerate things but I need to say that I have seen people who stopped attending college because their parents didn't purchase for them a pair of branded Jeans pants which they feel is a matter of prestige to wear.
From small children to the one's who are going to kick the bucket tomorrow or day after want the commodities or services which are advertised in various communication channels and people are thinking that having those will bring them the contentment. In communicative terms this is called noise. Technically speaking noise is something which deters one not to get communicated properly.
In this hyper communicative world Human person many a times is not able to discern what he needs. The only solution which I get for this phenomenon is SILENCE. The inner silence will come to the rescue of the human in this critical condition making him to see things clearly where the grey area is largely infested. These brands names or prestige of buying up latest gadgets would never bring contentment but a clear picture of this crazy world with a silent mind does. Once you are silent inward you see the fare, the celebration you laugh at people who run for superficial things. One knows the distinction between the important and the futile.The only weapon which you and I can have in this consumerstic world is the inner silence to discern.
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